As the saying goes, third time’s a charm. The Ethno Tendance Fashion Weekend however succeeded in charming us for a third time in a row and ended up to be an even greater success.
Last weekend could have been the official international celebration of ethnic and ethical fashion. For a third time, Tour & Taxis at Brussels was transformed into a multicultural fashion mecca for the Ethno Tendance Fashion Weekend. More than 50 designers from all over the world were invited to promote ethical fashion and solidarity. From the 10th till the 12th of October, visitors could discover new brands at the exhibition and sale stalls, admire “almost” couture during several fashion shows and participate in conferences about beauty and hair. Those who were present witnessed a great success because of the following three reasons.
Ethno Tendance became the epitome of what fashion weeks should look like. Their idea behind diversity reaches even beyond the poor effort of famous designers to include not too skinny or dark-skinned models in their fashion shows. The catwalk turned out to be a huge melting pot of models with different ethnicities, skin tones and sizes. The crowd has never felt this included before as they spontaneously clapped the arrival of the Lupita’s, Marquita’s and Diandra’s of the Ethno Tendance catwalk.
2. It’s all in the details
Little things matter the most. After all, it’s the beautiful attention to detail in Lauranne de Jaegher’s collection that made her this years winner of the Ethno Tendance impulse price for young designers. The feathers, the paint stains, the masks and the corded finishing touch on the back. Everything fitted perfectly in her story. Her inspiration seemed to be drawn from Kanye West’s music video Runaway. Very avant-garde mixed with a small variety of wearable pieces. The collections of the senior designers were likewise finished to perfection and incited a lot of “ooh’s” and “aah’s”.
3. Network of golden wristbands
The Ethno Tendance fashion weekend was the ideal opportunity to enlarge your network. Most of the front row seats were reserved to the African elite of the event such as French model/actor Vladimir McCrary, Belgian singer Marie Daulne and French heptathlete Antoinette Nana Djimou. You could recognize an important guest by their golden wristband. We however decided to chitchat and share some laughter with the models and designers.